Celebrating Diversity: The Spirit of Pride in Amsterdam

Amsterdam will be celebrating Pride Amsterdam for the 29th time, the famous Canal Parade is set to take place on 5 August. Since the very beginning of Pride Amsterdam, in 1996, the festival has included a Canal Parade through the city’s 17th century canal ring, a UNESCO World Heritage Site. Because we always adjust the routes of our cruises depending on the amount of traffic on the canals and the size of the boat, we can continue to offer cruises even during the Canal Parade.

Amsterdam Pride, as it was known when it was founded, was never intended as a demonstration for equal rights. Instead the event was meant to promote Amsterdam as a gay nightlife city and to celebrate the freedom and diversity of the city.

The idea for a Canal Parade came from the bid book for the Gay Games of 1998 which was presented in 1992. The event became part of Amsterdam Pride, two years prior to the Gay Games, on 3 August 1996, consisted of at least 45 boats of different sizes and was attended by 20,000 spectators. From then on the event grew in size and popularity, in 1997 the number of spectators had already tripled.

The Canal Parade has become an annual highlight of the festival which has grown into a nine-day event and is one of the best and largest celebrations of its kind worldwide. Since 2001, Pride Amsterdam has chosen different themes for the festival to draw attention to specific aspects or celebrate special occasions.

In 2001 the theme was “Tolerance”, this year was the first time boats representing the Arab and Jewish community were part of the parade. It was also the year when the Netherlands became the first country in the world to legalise same-sex civil marriage and grant same-sex couples adoption rights.

2015 was the 20th anniversary of the Amsterdam Gay Pride, as it was known by then, and the question: “what has been achieved in twenty years and what has changed?” was considered in many ways. That year the Canal Parade drew attention to the situation of homosexual refugees, the homeless and the overseas territories of the Kingdom of the Netherlands.

In 2017, the festival changed its name to Pride Amsterdam in order to better serve all those who identify as LGBTQIA+, to strengthen the content and to be inclusive for everyone. Many participants seized upon the year’s theme “This is my Pride” to discuss serious, hard-hitting topics during the famous boat parade, which included an Iranian boat and a Suicide Prevention Boat.

2019’s Pride Amsterdam theme was “Remember the past, create the future” in memory of the Stonewall riots that broke out in New York 50 years prior, an iconic moment that should never be forgotten. That year members of Pride Amsterdam even participated in the parade in New York during World Pride. 2019 was also the year Pride Amsterdam was added to the Inventory of Intangible Heritage in the Netherlands.

Most recently in 2023, Pride Amsterdam is dedicated to diversity within the LGBT community. With the theme #YouAreIncluded, everyone takes centre stage. On 5 August at noon, 80 boats will depart from the Oosterdok for the Canal Parade, to make their way through the city. Via the Nieuwe Herengracht to the Amstel River, under the Skinny Bridge, and continuing via the Prinsengracht, the boats will sail all the way to the Westerdok.